Why Out Source Web Design?
Yes, it can be done by anyone having a lot of time to
learn HTML. In fact if one simply "liberates" a page, copies it
into a word document then alters it a bit before sending it back to the browsers - they
could have their own Web Page.
tdc recently read about a web designer/customer negotiation that relates to the Out
"Sales for us have been booming, lately, and one of the
contracts I signed last week is for a Florist. At one point in the negotiations, the
client said, "Gee, your price is kinda steep. My cousin says that his son can make a
web site for me, a lot cheaper. He also said that I could get a book, and make my own web
site. Is that true?"
Without blinking an eye, I responded with, "Absolutely. And I can do my own flower
arranging, too. Of course, it would take ten times as long for me to do it, would cost
twice as much for materials, and look as though an amateur had done it. But why would I
want to do that, when I could pay you to do it the right way?"
To do it right you must keep up with the current and emerging software and hardware
aware of the characteristics and viewer
of the various browsers;
understand the effect of color and backgrounds to set the mood of the viewer; know how the
page layout and design can increase the receptiveness the viewer; have knowledge of the
various methods of image generation ( .gifs, .jpgs, flash, animated gifs.), have a sound
image copyright protection;
know when and how sound files ( MP3, .wav, .au or MIDI ) can be used; understand how to use
client side mapping so that viewers can 'click' on image spaces to take them to requested
information, and a sound understanding of memory allocation. Add an web statistical access
report like that supplied by StatCounter. Know how to interpret the results and take action to
refocus on the objectives of a client takes web marketing knowledge. These are just some
of the various technological and marketing knowledge needed to design a successful Web
All of the above, as well as to keep track of the new technologies that will influence how
and when advanced design such as VRML and 3 D will be accepted by users.
In short, knowledge to market in Hypermedia Computer-Mediated Environments.
It all takes time and experience to learn.
Designing Web sites is not too difficult - designing Web sites that are effective and meet
the objectives of a client takes much more skill and experience.
If you do not have time to do this properly, get someone who
the experience and time to do it for you.
NOTE: After reading this, if you or your company still
wishes to design their own site, tdc will provide consultation for this purpose.
Another question that is related to outsourcing Web site design and maintenance is
Telecommuting is a cost savings to a client. What it means is that the designer
does not have to come to your office in order to design or upgrade the site nor does the
client have to provide computer hardware and software.
What occurs is the designer usually works from his or her own design studio and
FTP's (file transfer protocol) the files into a client's server. This server can be
anywhere in the world.
The savings occurs because most designers like to use their own computers and software.
There is virtually no learning cost involved when a designer
telecommutes from his own office to design a client's site.
As reported in a recent Nua Survey's Report
"Jan 23 1998: A majority (51 percent) of North American
companies now permit employees to telecommute through pilot and on-going programs, with 74
percent expecting their use of telecommuting to increase next year.
Telecommuting is also being used as the hot new recruitment incentive, with companies
reaching a far wider market, including home-bound disabled individuals, senior citizens
and others who would otherwise be eliminated from the work force because they can't travel
to an office location.
Telecommuting is most prevalent among high tech firms (82 percent), followed by insurance
companies (67 percent), then services and retail/wholesale firms (62 percent). Among
utilities and transportation companies, 71 percent report telecommuting programs, rising
dramatically from last year's 40 percent."
This is the upside. The
downside is that the client must be able to adequately communicate with the
designer to provide direction (approval, disapproval, and information) on
the site during the design phase. tdc Marketing is presently
telecommuting to design sites for several clients. Communications are
mostly via e-Mail and site approval and direction is provided either by this
medium or via telephone.
If you want a responsible web site
tdc's Web Site
Design and Marketing
0639 call Toll
Free 1 877 292-3555
Monday, January 28, 2008
thank all the 450,000+ people who came to visit our clients' sites in 2005 and
it is our wish that you could also be part of our client list in 2006
you liked this page, please mail it to friends
Requests for Proposal for Web Site
can be sent to: tdc
Marketing and Management Consultation
tdc Marketing and Management Consultation
117 King Street East Suite #2
Brockville Ontario Canada
phone: 1- 613 342-0639
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