Buyers Like to See
|A Friendly Smile
when customers visit
|A person who is
knowledgeable of the products you are selling
|Large signs that
name the types of products that are for sale
|A parking area
designated and signed "For Customers
hours of operation and signage to indicate same
|A clean washroom that customers can use.
|A trash barrel where
customers can pitch their trash
|A guest book that
people can sign, provide comments and provide their e-mail address and telephone
|A paper brochure
describing your FarmGate that they can take home and give to their friends
|Business cards that
people can pick up and use as reference to call back.
|A bench or chairs
where older persons can sit down and relax
customers can carry to gather the products they want to buy
|A cash register with
lots of change on hand
|Sheets with recipes
and your name and phone number on them to hand out
barnyard odours (the biggest turnoff)
|No rotting or poor
quality fruits, flowers, vegetables, value added products or meat
(buyers want to know the price). Often they are too shy to ask.
|A large well
maintained name sign at the roadside of your FarmGate
|Name and location
signs up to two kilometers indicating where the FarmGate is located
|A clean, neat area
where your products are displayed.
|A process whereby
poor quality products are removed immediately
|A place where
children can play while the buyers can look at your products (animals in pens are just
|A log book where you
can note the names of the buyers, what they bought, when they bought it, quantity
and when they have birthdays and special events
table tops to display your produce and products
|Consistency- If your
sign says that you are open between 8.30 a.m. until 5.00 p.m. from Monday to Friday
~~~ make sure that it true.
|If you tell or
promise a customer make sure that is so... If not, make sure that the customer is
informed. Customers that are left in the dark go elsewhere.
|Neat well segmented
presentations of your products with clear large legible signage.
|A web site that
tells potential customers what products you sell, where you are located, why they should
come to your FarmGate, when you are open, and products they can order on-line and be
picked up or sent from your FarmGate.
|A e-mail Newsletter
to valued customers telling them about any news at your FarmGate