The marketing information system is a broader concept than the competitive
marketing intelligence system.
Today's dynamic information system collects and analyzes information about customer's
needs and how they can be profitably satisfied.
Sound communications between producers/service providers and customers are key.
Without a solid understanding of the market motivation modes and interaction - failure is
Today, no company competes profitably without electronic market information inputted to
data banks, sorted, and analyzed.
Recommendations for improving market share or new product/services introductions cannot be
made without accurate market information.
Market knowledge is the key to today's success.
Presently, tdc has five on line market research surveys that are acquiring
information for rural producers and sellers.
If you get a chance please take a few minutes to visit and fill in the forms.
Consumer Crop Purchasing Preferences
Businesses who are sellers or producers of these commodities can purchase the raw data
results of these surveys from tdc Marketing and Management Consultation.
Present on-line polls
Genetically Engineered Crops Labelling
Contracting your specific market research needs to tdc
can provide valuable insight as to what does and what does not work.
THE BOTTOM LINE
We can reduce risks before scarce resources are allocated.
Tell us about your new product ideas and research requirements. Then ask us to
provide details on how long it will take and how much it will cost.
tdc Market Research has completed some major studies
AMEO (Agricultural Marketing Eastern Ontario) to
identify new markets for
Agricultural Producers in Eastern Ontario. This study identified
about $50 Million additional annual dollars in new product development
for Eastern Ontario Farmers.
1000 Islands International Council to study the financial impact
of Festivals and Special Events which
resulted in millions of dollars from New York State to help the tourism
effort in the 1000 Islands Tourism Area
Canadian Tire Corporation (Customer Study),
Subway Canada (location study) and CanArm
(Product Customer Evaluation)
Telephone: 613 342 0639
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